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Jake Attwell - Chief Executive

Jake is an executive producer with over 15 years’ experience as a show-runner on productions for the major UK networks. His career has spanned light entertainment, reality, factual entertainment and features.

Before co-founding Appeal Films and Appeal TV he was Commissioning Editor for entertainment and reality at MTV, where he looked after shows including Geordie Shore, Ex on The Beach and Just Tattoo Of Us.


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Iain Thompson - Chief Executive

Iain is an award winning director and executive producer, renowned for working with A-list talent for both the BBC and ITV.

His credits include Ant and Dec’s DNA JourneyLast Laugh in Vegas and I’m a Celebrity Get Me Out Of Here! He has also been a pioneer of TV shows like Soccer Aid and Red Nose Day USA.  Before co-founding Appeal Films and then Appeal TV he was the creative director of indie iEntertainment.


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Susi Hollins - Head of Production

Susi joined Appeal from Production Executive roles at Optomen TV and Vice Studios, and was previously Head of Production at Lola TV. She has worked in production across a broad range of programming, including entertainment, reality, comedy, hidden camera, factual and documentary. Career highlights have included "John Bishop's Britain" for BBC, "Derren Brown: Apocalypse" for Channel 4 and "Football Icon" for Sky.

Susi is responsible for overseeing the management of all Appeal TV and Appeal Films productions from development through to delivery, including oversight of finance, business affairs and company operations.


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Amanda De Freitas - Development Executive

Amanda joined Appeal TV in 2019 and has responsibility for expanding the company’s slate, creating and developing new entertainment formats for both the UK and international markets.

Amanda has been involved in a number of successful, high profile commissions for BBC and ITV and with over twenty years of production experience, has worked at a senior level on some of the highest rating shows on TV including Dancing On Ice, I’m A Celebrity Get Me Out Of Here, Total Wipeout, Take Me Out, Soccer Aid, Hell’s Kitchen, All Star Family Fortunes, Coach Trip, Pointless, The National Lottery Jet Set, The Weakest Link, and BAFTA nominated, My Wonderful Life.